At the SCT Board meeting on 13th December 2010 the following resolution was passed:
The Sapphire Coast Tourism Cultural Heritage Working Group recommends that the Sapphire Coast Tourism Board receive the Sapphire Coast Heritage Tourism Strategy 2011 – 2015 developed by EC3 with the Cultural Heritage Working Group.
The Working Group notes the challenge for the Sapphire Coast is to match the stories to the experiences in a way that keeps the visitor in the region longer. Key gaps in the existing suite of collateral, visitor information and experience delivery include:
• Specific information linking stories, attractions, products and experiences;
• Consistent stories and information on where stories can be experienced in‐region
• Itinerary based maps or guides for iconic heritage experiences;
• Story‐tellers of Indigenous and European heritage and culture; and
• Linking places and attractions together to create trails through interpretation.
A gap analysis has been completed for each of the ‘iconic stories’ and recommended strategies to further develop these stories in a way that will deliver world class experience for the visitor are provided.
The consultants advised that the success of the strategy rests with local businesses and the community and their willingness to buy‐in to the stories and bring them to life. The working group also notes the importance of the Bega Valley Shire Council, The NSW National Parks and Wildlife Services and the local Land Councils with the parks Boards of Management.
The need to continue to develop these on going relationships to buy into the stories and bring them to life.
The document is available for public circulation and we encourage you to circulate it, discuss it, build on it and play with the ideas in it.
Any comments welcome.
