CULTURAL HERITAGE WORKING GROUP

Project Background


Sapphire Coast Tourism wishes to produce a Heritage Tourism Strategy that will:

• Deliver heritage tourism in the Sapphire Coast;

• Leverage the Australia’s Coastal Wilderness (ACW) National Landscape’s recognition as a world class

attraction; and

• Further develop the region’s rich historic and cultural heritage and coastal wilderness and scenery.

Targetting the international 'Experience Seeker' who are planning to travel to Australia's Coastal Wilderness,

Sapphire Coast Tourism (SCT) have identified the opportunity to provide this market with a range of heritage

experiences. With the knowledge that Experience Seekers value learning and engaging experiences of local

cultures, the Sapphire Coast is seen as an ideal destination. SCT believes that, within the ACW National Landscapes core experiences there are a further suite of outstanding attractions in the region that will be of particular interest this market, including natural, historic and cultural heritage experiences.

The Working Group welcomes contributions from anyone interested in the development of this strategy

Join the conversation

Saturday, October 16, 2010

Strategy Extensions

The two draft extensions to the strategy are now available for comment. They are The Bundian Way and Naturally Inspired

The additional two stories are emerging, with the potential to attract the “Experience Seeker” – Naturally Inspired and the Bundian Way. While these two stories have significant potential for heritage tourism development further research and development is required before they are visitor ready.

The Bundian Way  is an ancient trading route and pathway that runs over 260km from the highest part of the continent, the Australian Alps, to the coast at Twofold Bay in Eden. Thought to be over 40,000 years old, the Bundian Way and the network of ancient pathways of the region are thought to predate the Silk Road, the Roman roads and other ancient trade routes. The Bundian Way has a remarkable shared history linking both natural and cultural heritage, Aboriginal values and European history. The network of pathways crossing Yuin, Ngarigo, Jaitmathang and Bidawal country connected the people and their ceremonies (Blay 2005) as well as Dreaming Tracks and trade routes across the continent (Kabaila 2005).
The Naturally Inspired story lives on as part of the culture and lifestyle of the region and is a real contributor to why people choose to move to the Sapphire Coast. The lifestyle of the region is enhanced by its art, culture and a connection to nature, which forms part of the social fabric of the Sapphire Coast and enhances the region’s identity as one still involved in the humble endeavours of primary industry. This creates the sense of an authentic community that would attract and engage the “Experience Seeker”.
We would love to hear your thoughts on these two extensions. 

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