Consultants Appointed

EC3 Global have been appointed the Consultants to research and develop The Sapphire Coast Tourism Strategy. EC3 Global with ZOIK has pulled together a team of professional strategic tourism planning and marketing specialists to deliver a visitor focussed and practical Heritage Tourism Strategy for the Sapphire Coast region. The EC3 Global Consulting Team has extensive, practical experience in tourism master planning and destination management for tourism including the development and management of cultural heritage and natural heritage. The team has worked extensively throughout regions in Australia and has specialist knowledge of the planning, product development, infrastructure and marketing challenges and opportunities for the Sapphire Coast region.

ZOIK is a collective of skilled marketing and advertising professionals with the expertise to provide cost effective and innovative advertising solutions for the services industry. As a fully integrated creative agency ZOIK offers a team of senior advertising and creative professionals with experience in producing successful consumer communication projects. ZOIK has extensive experience in designing and implementing destination and tourism product marketing plans with measurable objectives, schedule of actions and itemised budgets.

The methodology proposed by the EC3 Global team, aims to deliver a practical strategy to deliver iconic heritage stories and experiences appealing to the Experience Seeker market. The aim is to link these directly to the branding and experiences of Australia’s Coastal Wilderness branding and experiences. It is their understanding that the Experience Seeker target market are motivated to immerse themselves in ‘stories’ and ‘experiences’ and that there is a need to deliver these in contemporary and innovative ways, rather than only selling ‘products’.