CULTURAL HERITAGE WORKING GROUP

Project Background


Sapphire Coast Tourism wishes to produce a Heritage Tourism Strategy that will:

• Deliver heritage tourism in the Sapphire Coast;

• Leverage the Australia’s Coastal Wilderness (ACW) National Landscape’s recognition as a world class

attraction; and

• Further develop the region’s rich historic and cultural heritage and coastal wilderness and scenery.

Targetting the international 'Experience Seeker' who are planning to travel to Australia's Coastal Wilderness,

Sapphire Coast Tourism (SCT) have identified the opportunity to provide this market with a range of heritage

experiences. With the knowledge that Experience Seekers value learning and engaging experiences of local

cultures, the Sapphire Coast is seen as an ideal destination. SCT believes that, within the ACW National Landscapes core experiences there are a further suite of outstanding attractions in the region that will be of particular interest this market, including natural, historic and cultural heritage experiences.

The Working Group welcomes contributions from anyone interested in the development of this strategy

Join the conversation

Monday, March 15, 2010

Expected Outcomes

The Heritage Tourism Strategy will, for each heritage element, where relevant:

· Identify high quality experiences at optimal locations

· Identify relevant experience, information, marketing, product and infrastructure gaps

· Provide strategies to address these gaps including relevant commercial and investment opportunities

· Identify labour intensive heritage management programs and package them in a form where they can be readily proposed in heritage employment grant programs (in particular the Commonwealth’s $65m Heritage Grants (Jobs Fund) program – see

http://www.environment.gov.au/heritage/programs/jobs-fund/index.html

· Identify strategies for linkages between the heritage element on offer and other identified heritage elements in the Heritage Tourism Strategy and the presentation and promotion of the ACW brand

· Noting existing protected area management programs, identify any additional action that may be required to ensure tourism does not negatively impact on heritage values

· Provide a prioritised list of actions, time frames and responsibilities to ensure delivery of experiences

· Provide internet ready web page material (including information and images) that allows the strategy to woven into the SCT web site (linked to the promposed ACW site) and be available for inclusion on regional heritage related web sites (businesses and organisations)

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