CULTURAL HERITAGE WORKING GROUP

Project Background


Sapphire Coast Tourism wishes to produce a Heritage Tourism Strategy that will:

• Deliver heritage tourism in the Sapphire Coast;

• Leverage the Australia’s Coastal Wilderness (ACW) National Landscape’s recognition as a world class

attraction; and

• Further develop the region’s rich historic and cultural heritage and coastal wilderness and scenery.

Targetting the international 'Experience Seeker' who are planning to travel to Australia's Coastal Wilderness,

Sapphire Coast Tourism (SCT) have identified the opportunity to provide this market with a range of heritage

experiences. With the knowledge that Experience Seekers value learning and engaging experiences of local

cultures, the Sapphire Coast is seen as an ideal destination. SCT believes that, within the ACW National Landscapes core experiences there are a further suite of outstanding attractions in the region that will be of particular interest this market, including natural, historic and cultural heritage experiences.

The Working Group welcomes contributions from anyone interested in the development of this strategy

Join the conversation

Tuesday, March 16, 2010

EC3 and SCT Cultural Heritage Working Group Meeting

Mark Olsen from EC3 met with the SCT Cultural HeritageWorking Group this week and workshoped the project. He said that the challenge for the Sapphire Coast is to bring its heritage ‘alive’, to capture the attention of and engage the consumer. For this reason, the EC3 Global team have adopted a ‘story‐based’ approach to the preparation of the Heritage Tourism Strategy, including the development of iconic heritage story lines linking to precincts, journeys and experiences throughout the region.
The workshop was based on four key questions which each member of the working group was asked to respond to:
1. What are the three most important heritage stories/experiences in the Sapphire Coast Region?
2. Is there one heritage story/experience in the Sapphire Coast Region that only the locals know or is not currently shared with visitors but should be ?
3. What are the key challenges to heritage Tourism development in the region?
4. What does success in heritage tourism look like in the Sapphire Coast ?
The response was diverse and stimulating, with a surprising number of over laps.
The SCT Board was also asked to respond to these questions and the invitation is extended to anyone else in the community to contribute their local knowledge. This process of consultation with the community will continue over the next few weeks. Mark is preparing a report on the first workshop.



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